# PortalForce

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## Features to Dominate Prospect Mind Share

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## Can your generic website and PDF sales collateral do all this?

- Marketing
- Customer Service
- Sales
- Lead Scoring

- Marketing
- Sales
- Customer Service

## Personalization and Relevancy

PortalForce has a host of personalization features leveraging your CRM data so your prospects don’t see 100 irrelevant pages on your corporate website, but rather only see a few pages of content all RELEVANT to their needs & demographics.

## Content Feeds

Organize all of the content you send prospects and customers in personalized content feeds so all of your ideas are organized in content libraries and never lost or buried in their inbox. Every time they view their portal they’ll see all the great ideas you’ve had for their business organized by date sent, just like a Facebook feed.

## Multi-Touch Campaigns

Create multi-touch campaigns using email, mail and telemarketing with full automation. Create specific sequences for each target audience and have emails automatically go out or trigger the appropriate sales person to send the email or make a phone call (with the script) for a more personal touch.

## Analytics and Lead Scoring

Get full marketing analytics including lead scoring based on content engagement and clicks, content view rankings, lead source analysis, standard email open rates, and much more…

### Content That Starts Conversations

Easily add comment fields so your prospects can start conversations right through the portal content making your collateral interactive just like a Facebook page!

### Content Library

Create a massive content library so your marketing and sales teams can one-click portal pages into any portals to instantly respond to prospect requests for information or add white papers, case studies, or references with the right content at the right time. Eliminate "Bad sales rep content" so your reps don’t have to create their own Word & Excel docs.

### Use Your Own Email Platform

Easily export PURLs to your own CRM or email platform to market your personalized portals using any system you want.

### Create Portals In Seconds – Not Days

How long does it take your IT group to create a portal or micro-site? Using the PortalForce Clone feature you can use portal templates to literally create new portals in seconds with no IT involvement needed!

## Call Prospects At The Right Time

Real time email alerts let your sales team know the second one of their prospects logs into a portal, and then lead scoring ranks all of their prospects by engagement so they know which are the hottest prospects they need to call first.

## Create The Ultimate Buying Experience

Sales process portals allow your sales team to organize everything their opportunities need for a buying decision in one place like collateral, presentations, meeting summaries, case studies, references, milestones, proposals, etc… let all your competitor’s info get buried in the inbox and never seen!

## Make Your Sales Team Look Really Smart

Easily create personalized sales rep headers so it looks like each of your sales people built a personal website for each of their prospects filled with great ideas for their prospect’s businesses.

## Qualify Opportunities Wasting Limited Sales Resources

Your sales people should only be chasing prospects who are truly going to buy so your cost of sales stays low, PortalForce sales analytics tell you exactly which prospects are truly interested and going to buy, and which are wasting your sales rep’s very limited time.

### Want to Use Outlook?

Unlike marketing automation systems PortalForce was made with sales people in mind. Your sales team can easily grab PURLs (personalized URLs) out of PortalForce to email their prospects portal content right through the Outlook email they use every day.

### Automate Prospecting

PortalForce’s automated prospecting technology will speed up the prospecting efficiency of your sales team by double or triple. Simply pre-program the sequence, email and call scripts, and your sales people can fly through each touch while keeping everything personalized from them.

## New Client Ramp-Up Portals

Organize all the information new customers need to become entrenched with your products and services, and make sure nothing gets lost in their Outlook inbox.

## Cross-Sell More Effectively

One-click send customers additional product information in their personal portals and use analytics to see which customers are the most interested and ready for a sales follow up call.

## Send Personalized Solutions

Easily create a portal library with solutions to common problems so when clients encounter them you can one-click the solution portal page into their personalized customer portal and blow them away with personal service.

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